We’re experiencing the biggest transformation that any of us have ever seen. As half of the world gets locked down at home, Oliver Banks looks at the communications strategies and plan used to deliver this huge change. Plus, he pulls key lessons that can be transferred to a retail transformation or change initiative and arms you with a communications model to make sure your message lands well.
Listen to this episode to discover:
- What element was highly effective from the UK government.
- What could have been improved.
- Which elements you can take and apply to your retail change programmes.
Branding the UK’s primary motto
The UK’s motto for the coronavirus lockdown has been: “Stay Home. Protect the NHS. Save Lives.”
It’s simple, catchy and meaningful. Plus it includes the action (“stay home”), the outcome (“protect the NHS”) and the end results (“save lives”).
(If you’re outside the UK, the NHS stands for the National Health Service which is the publicly-funded healthcare system for the UK).
The government have made sure this is widely used as part of the Covid-19 countermeasures branding. Examples include:
Multi channel, multi format communications
The government communications stretched across many different channels and in many different formats.
— GOV UK (@GOVUK) April 4, 2020
And now, even in computer games too.
But there were elements which could be better too
But, for the success of the primary motto, some of the more detailed information is as complicated and boring as ever to consume. Here is a snapshot of a webpage: