Legal: Privacy Policy

We hate spam and junk email as much as you probably do. If you are a customer, prospective customer or if you have signed up to our email club or a webinar, your contact details and privacy will be handles and treated with great respect. Your details will be handled and processed by carefully selected third parties to enable OB&Co Ltd to fulfil your request. This policy defines who those third parties are as well as how and why they process or handle your data. We do not pass information on without making it clear and consensual.

This policy will be kept up to date and thus may be updated at any time. (Last updated, 22nd November 2022).


As defined in section 736 of the UK Companies Act 1985, your information will be shared with OB&Co Ltd and other trading names of this business.

We will disclose some of your personal data to third parties as detailed in the section below. We may also disclose it to any prospective seller or buyer of all (or part of) our business or assets. Or if we are required to do so by law, any applicable regulation or to protect the rights, property, or safety of ourselves or others. This may include disclosing to other companies and organisations in connection with fraud protection and credit risk reduction.


To sign up to our Retail Transformation Briefing or other guides or resources, you submit your email address and name. This data will be handled and stored by us (OB&Co Ltd) and carefully selected partners and suppliers. The sign up forms we use are produced as part of our website and pass your data to our email automation (Convertkit), marketing automation and CRM (customer relationship management) system (Novus Via Limited t/a OnePageCRM). The sign up forms do not keep a record of your personal data. Your email is used to send weekly emails as well as reminders for events that you have registered for or have shown interest in.

If you enter into the “Change Isn’t What You Find In Your Pocket” giveaway (running in November and December 2022) and are selected as a prize-winner, your personal details will be shared with and processed by The Change Partner Limited to dispatch the book.

If you register for one of our webinars, your email address and first name will also be handled by the webinar systems (Zoom, RingCentral, Remo). This access is used to allow you to register and access the webinar and any replays. This is in addition to the above.

If you contact us using one of the contact forms on the website or by sending directly to an email address, your name, email and other information that you provide will be handled by the website and the message sent to staff of OB&Co Ltd. This will be accessed on a computer or mobile phone, complete with up to date anti-virus software. This data will be used to reply to your message.

If you submit blog comments, we welcome your views. Your email address is not shared with other blog readers or visitors. Any hyperlinks or web addresses that you use are visible. Your name will be visible and this is optional – if you don’t want to use your real name, that’s ok. Read the below section on our blog comments policy.

If you become a customer or student of our training courses, programmes or memberships, we will collect email address and you full name. This information will also be handled by us (OB&Co Ltd) and selected partners as outlined above. It will also be handled by our website, including setting up an account to be able to access your purchases as well as sending you product specific messages or status updates. Other parties who will have access to your data are FreedomWP, who design and administer our website.

You have the right to close this account at any time although this will also remove all and any training courses, programmes or memberships. This action is not reversible and no product refunds will be issued in this instance.

As a website visitor, your visit is monitored by Google Analytics and Hotjar. This is to understand the user journey and to continue to develop our website to best serve you and other visitors. This will not be used to attempt to identify you or contact you in any way. Further information is below.

We collect data to be able to serve your requests. These are based on consent or on a lawful basis.

We will ask for your consent before processing your data or shortly after initial processing (which is required to fulfil your immediate need). We will endeavour to offer you alternative options to fulfil your requests without submitting any information. Please see details on the relevant sign in form.

It is not possible to not submit information for customers (as we need your information to be able to set up the account and grant you access) and for webinar registrations (as we need your information to be able to send you the joining and replay links and instructions).

Based on what you request, we will share your data with carefully selected third parties who will play a part in processing it to be able to deliver on your request.

You have the right to unsubscribe from the email club at any time. You will find the unsubscribe button at the bottom of the most recent email club email that we have sent you.

You have the right under the Data Protection Act and General Data Protection Regulations to access the information which we hold about you. If you wish to exercise this right, please send your request to

You can submit a complaint at any moment in time. Please use the contact form on this website or send an email with your complaint and reasons for complaining to


By posting on our blog, you agree to the following:

You may comment without registering. You do not need to login. You may post anonymously. If you don’t want to use your real name, why not use the name that, when you were a child, you wished your parents gave you.

You may post follow-up questions. If you have a question, chances are you are not alone. Others are likely thinking similarly.

OB&Co Ltd reserves the right to delete your comments. This is our blog and we have no obligation to publish or keep your comments.

Specifically, your comments will be deleted if you post something that is, in our opinion, (a)aggressive or irritable; (b) off-topic; (c) libellous, defamatory, abusive, harassing, threatening, profane, pornographic, offensive, false, misleading, or which otherwise violates or encourages others to violate my sense of decorum and civility or any law, including intellectual property laws; or (d) “spam,” i.e., an attempt to advertise, solicit, or otherwise promote goods and services. You may, however, post a link to your site or your most recent blog post if relevant.

You retain ownership of your comments. We do not own them and we expressly disclaim any and all liability that may result from them. By commenting on my site, you agree that you retain all ownership rights in what you post here and that you will relieve me from any and all liability that may result from those postings.

You grant OB&Co Ltd a license to post your comments. This license is worldwide, irrevocable, non-exclusive, and royalty-free. You grant us the right to store, use, transmit, display, publish, reproduce, and distribute your comments in any format, including but not limited to a blog, in a book, a video, or presentation.

In short, our goal is to host interesting conversations with caring, honest, and respectful people. We believe this simple comments policy will facilitate this.


Protecting the privacy of the very young is especially important to us. For that reason, our website will never collect or maintain information at our website from those we actually know are under 18, and no part of our website is structured to attract anyone under 18.

Children under 18 are not allowed to use our website and access our services. It is not our intention to offer products or services to minors.


OB&Co Ltd uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of this website and to compile statistical reports on website activity.

Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


When visiting our website, the IP address used to access our website may be logged along with the dates and times of access. This information is purely used to analyze trends, administer our website, track user’s movement, and gather broad demographic information for internal use such as statistical assessments and website improvement. Most importantly, any recorded IP addresses are not linked to personally identifiable information.

Other information may be collected as well, which is typical of most websites. For instance, the source that referred you to our website is generally known. Likewise, your duration on our website, and your destination when you leave our website can also be tracked. Other common data collected includes the type of operating system the computer you are using to access our website has. Similarly, the type of web browser is often noted. Again, this is common data collection, and helps ultimately produce a better end-user experience.

Cookies are another common internet practice. Cookies are a key means of improving user experience by allows us to customize your use of our website. Simple information is transferred to your computer to allow the content and experience to reflect your actions, preferences, and so on. You should simply make the assumption our website uses cookies, and note that you are free to make adjustments in your web browser to disable these or otherwise receive notification of cookies so you can take whatever desired action you so choose. Please understand that refusing cookies may cripple some of our website features and render some aspects useless to you.

At times, you will be fully aware of information received, as you are the direct source providing it. For instance, you may comment on a blog post, reply to an email (whether broadcast message or autoresponder), provide an email address, complete a survey, requests SMS, or otherwise. Likewise, purchases necessarily involve collecting certain information, such as credit card information, Paypal addresses, your physical address for billing and/or shipping, phone number, and so on. Refusing to provide some of this information may lead to us being unable to provide you with the products or services you’ve requested.

A prime example of limited access to our website is where content may be protected by a username and password. Whether a username and password is generated by our website, or created by you, these will almost always be connected with some other information related to or connected with you. Thus, the username and password must necessarily be tied to your other account data. Usernames and passwords, by their very nature, should be kept private.

You agree not to share your username and password details with anyone.


Note that any personal information you provide to others apart from us or our vendors is wholly optional. As an example, you might disclose something in a blog post comment. That “private” information is now “public,” and we have no control over that. In like fashion, you sharing information with any other third party not functioning as a service provider to us puts that information beyond our control and becomes subject to the policy that party has in place.

Our primary intention for collecting personal and private information from you is simply to conduct our business. We can use this internally to better serve you. Accordingly, we see no reason to share your personal information to other parties and outside interests unless you have authorized us to do so.

On the other hand, there may be times when we would need to share your private information in order to protect our own interests. For instance, in cases of suspected or alleged copyright infringement or other intellectual property violations, it may be necessary to share personal information if relevant to the situation.


We have included links on this website for your use and reference. We are not responsible for the privacy policies on these websites. You should be aware that the privacy policies of these websites may differ from our own.

If you are not sure where you are, look at the address bar in your browser.


As with any of our administrative and legal notice pages, the contents of this page can and will change over time. Accordingly, this page could read differently as of your very next visit. These changes are necessitated, and carried out by OB&Co Ltd, in order to protect you and our OB&Co Ltd website. If this page is important to you, you should check back frequently as no other notice of changed content will be provided either before or after the change takes effect.


We at OB&Co Ltd have paid to license the use of these legal notices and administrative pages on OB&Co Ltd for your protection and ours. This material may not be used in any way for any reason and unauthorized use is policed via Copyscape to detect violators.


If you have any concerns or questions, please contact to email directly. OB&Co Ltd of 20-22 Wenlock Road, London, N1 7GU, UK.

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