We’re living in a changing world and retailers must change and transform. But change can be hard and there are many opportunities to fail. So, we collectively turn to digital transformation as the solution. However, in this episode of the Retail Transformation Show Oliver Banks explains why digital transformation could be guiding you through to failure. To help, he lays out a Transformation Trifecta with 3 key success criteria to focus on.
In this episode, you’ll hear:
- Why digital transformation is misguiding us all.
- Why companies struggle to transform.
- The 3 critical elements for successful transformation.
Plus, you can access the Transformation Trifecta – a retail transformation health check to help you recognise the symptoms of potential failure. Then, it gives you the actions and next steps that you need to take to be successful. Download your copy of the Transformation Trifecta by just filling in the form below.
Other Retail Transformation Show podcast episodes for you
In episode 42 and 43, Polly Barnfield OBE explains how social media is transforming retail. She gives a host of brilliant examples of companies who do a fantastic job of engaging customers. Also, she explains some of the traits of a poor social media strategy. Finally, she highlights amazing opportunities for physical retail stores and teams to take advantage of social media.
Listen to episode 42: How Social Media Is Changing Retail (part 1) and episode 43: (part 2).
Also, in this episode, there is a direct quote and reference to episodes 30 and 31 where Tim Mason talks about omnichannel retail.
Listen to episode 030: Winning At Omnichannel Retail (part 1) and episode 031: (part 2).
Get in touch with Oliver Banks
It would be great to hear from you and help support you through your retail transformation.
Alternatively, you can email me at: oliver.banks@obandco.uk
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