Many of the recent success stories from retailers have been from new, “pureplay” retailers that have traded only through eCommerce channels. With companies like Amazon, Asos, and Gymshark leading the way, there are elements and behaviours that traditional retailers can learn from and take action. So, to help traditional retailers behave like pureplay e-commerce retailers, consultant Sarah Morris joins Oliver Banks to highlight the differences and opportunities.

So, listen in to this episode to discover:

  • What’s different between pureplay and traditional retailers.
  • How organisational differences impact traditional and online retailers.
  • Examples of how traditional retailers are responding.
  • And the actions that traditional retailers can take to think and act more like an agile pureplay retailer.



Introducing Sarah Morris

Sarah MorrisSarah Morris is a retail consultant and specialist in Buying & Merchandising. She can draw on her broad retail experience with leading retailers such as John Lewis, Tesco and Marks & Spencer. Whilst in these companies, she’s held commercial leadership roles in diverse product categories and sectors.

Passionate about adding value to people and businesses, Sarah also acts as a trusted advisor at board level. Plus, she works with commercial teams to solve challenges and deliver change.

Recent consulting assignments include working with Europe’s largest department store group as the Executive lead on an ambitious commercial transformation programme. Or developing a centralised operating model for an independent UK retailer.

Get in touch by email,

Or Connect with Sarah Morris on LinkedIn.

And you can visit her website,

Or contact Oliver Banks

It’s great to hear from listeners to the podcast. So, get in touch by email,

Or connect with Oliver Banks on LinkedIn.

Or follow on @ollie_banks on Twitter.


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