128: AR, VR And Retail In The Metaverse

AR (augmented reality) and VR (virtual reality) are increasingly being used in the retail industry. But are these just technology gimmicks or is there a bigger theme or trend happening in front of us? To explore the opportunities and dive into the “Metaverse”, futurist and technology expert, Cathy Hackl, joins the Retail Transformation Show to highlight how retailers should be thinking about AR, VR and retail in the metaverse.

Listen in to this episode of the Retail Transformation Show to discover:

• How to define AR, VR and the Metaverse.
• How digital gaming worlds can help scale business.
• Out of this world ideas to consider as you build your virtual strategy.

 

 

Introducing Cathy Hackl

Cathy Hackl is a leading tech futurist. She’s a globally recognised expert in augmented reality (AR) and virtual reality (VR). In addition, she’s been listed as one of LinkedIn’s top technology voices.

Cathy has worked with some of the biggest names in the world of technology. As a futurist, she uses foresight and futures intelligence to harness emerging trends and to help inform long term strategic planning.

Plus, she leads the Futures Intelligence Group – a futures research & consulting firm that works with clients in tech, fashion, media, government, and defence.

Find Cathy Hackl on LinkedIn.

Or follow @CathyHackl on Twitter.

And visit CathyHackl.com.

Find out more about retail in the Metaverse

There were plenty of examples that Cathy touched on in the conversation. So, discover more on these below.

Firstly, see how Meow Woof are blending retail and art to create a truly memorable experience.

Discover more about Roblox, plus how it’s grown to IPO stage.

And this is the QR code to video chat experience that Cathy mentioned.

Plus, discover Cathy Hackl’s articles

Firstly, read about How Brands Can Thrive In The Direct To Avatar Economy. Cathy described this as the new “direct to consumer,” which has transformed retail over the past few years.

Then, discover What Brands Need To Know About Space Marketing to explore this concept more

And finally, The CEO’s Guide To The Metaverse is an interesting and through provoking read.

Further podcast episodes to listen to

If you enjoyed this episode, then check out previous episodes of the Retail Transformation Show.

Firstly, check out episode 125: 8 Factors Shaping Technology Led Transformation. In this episode, discover why there is so much more to consider as you embark on a technology led transformation. (Spoiler – it’s not just about the cool tech stuff!)

Next, listen in to episode 99: How To Use Retail Technology Effectively. Retail tech enthusiast, Michael Grange, joined to explore a number of great examples of retail technology.

And finally, tune into episode 100: The 100th Episode. Here, Michael Grange turns the tables and interviews Oliver Banks on the Retail Transformation Show podcast.