When the discovery phase of the shopping trip is driven through a search bar or menu, it’s not very inspiring for the customer who doesn’t already know exactly what they’re looking for. So, effective discovery represents a massive opportunity for online retailers. In this episode, Oliver Banks continues the conversation to help you transform the discovery phase of your shopping trip.
Listen to this episode of the Retail Transformation Show to discover (no pun intended):
- Why discovery represents a major opportunity for Amazon (and what they’re doing about it).
- How your online “shop window” may be overwhelming for customers.
- And different aspects that you can deploy or develop to help your customers discover your ranges and propositions.
If you’d like help to transform your discovery phase, reach out to Oliver Banks for consulting or coaching support. You can contact him direct on email@example.com or connect with him on LinkedIn.
Additional episodes of the podcast to listen to
If you enjoyed this episode of the Retail Transformation Show then here are 3 more episodes to check out.
To start, if you’ve not already done so, be sure to listen to episode 147: Transforming Discovery In Retail (part 1). This initial session was more focused on physical stores although there is a lot that online retailers and physical retailers can learn from one another.
After that, listen to episode 120: Understanding Data and Data Science In Retail. Former retail CEO and author, Ian Shepherd, explores the biggest opportunities and common challenges with data.
And finally, also listen to episode 60: Your Store Is The Stage. Whilst this was recorded pre-coronavirus, the key themes in this episode are just as relevant now. Especially as you consider how you can build more engaging content.