Your frontline colleagues are an essential part of your operation – and therefore your transformation. But they often have to work under immense stress and strain. And over the past year, this has been amplified further. So you need an effective strategy to support them in the best way possible or your organisation risks facing some severe consequences. In this episode, Liam O’Meara, VP Europe at Axonify, joins to help you understand how you can support your retail colleagues and help avoid burnout.

Listen to this episode to discover:

  • The size of the burnout challenge facing frontline retail colleagues.
  • Why burnout could present problems in both the short term and long term.
  • How you can better support your colleagues on the frontline.


Liam O'Meara, VP Europe at AxonifyIntroducing Liam O’Meara

Liam O’Meara is VP Europe for Axonify.

He leads the go-to market strategy for Axonify as they continue to expand. With almost 20 years of learning experience, he has played a key role in building the customer base and brand across Europe. In turn, he contributed to Axonify winning a number of prestigious awards including Learning Technologies’ Best international learning platform implementation & LPI Learning Platform of the Year.

Liam has supported many of the largest global companies including KPMG, AstraZeneca and Tesco to maximize the capabilities of their frontline workforce.

Connect with Liam O’Meara on LinkedIn.

About Axonify

Axonify enables organisations to drive demonstrable KPI improvements through their frontline workforce and colleagues.

The frontline colleagues are often the only touchpoint that your brand has with a consumer. Plus, they are also the lynch pin when ensuring an efficient and effective operation. However, many frontlines (in and out of retail) are undersupported. Or even worse, they are seen as a cost, so significant performance opportunities are missed.

By engaging and supporting your frontline with the learning and communication on the shop floor, you can improve key performance measures like NPS, conversion and ATV. And by creating an engaging, continuous improvement culture, staff performance and agility is maximised and operating costs reduced.

Find out more at

Subscribe to the Retail Transformation Briefing

Sessions from Retail Transformation Live

As mentioned in the episode, Liam O’Meara joined the virtual stage at Retail Transformation Live. Catch these sessions now.

Fireside chat: Why your frontline is not consistently fulfilling their full potential

Panel discussion: Successes and lessons learnt in driving frontline transformation

Further episodes of the Retail Transformation Show to listen to

If you enjoyed this session, then here are some more podcast episodes to listen to.

In episode 32: Learning To Transform Your Workforce (part 1) and episode 33: (part 2), learning and development strategist, Paul Jocelyn, joined to explore how you can create a learning culture in your organisation.

032 - Learning To Transform Your Workforce with Paul Jocelyn - The Retail Transformation Show with Oliver Banks

033 - Learning To Transform Your Workforce with Paul Jocelyn - The Retail Transformation Show with Oliver Banks

And Quorso’s CEO and agile store expert, Julian Mills, joined in episode 118: The Agile Stores Manifesto. So listen to this episode to discover why agile stores could help reduce burnout through overwhelm and complexity.

118: The Agile Stores Manifesto with Julian Mills - The Retail Transformation Show with Oliver Banks

Finally, listen to episode 79: Retail Store Management Structures with Simon Hedaux. Your management structures are again, a key part in helping support and coach your frontline. Plus, they need support and coaching too!

079: Retail Store Management Structures with Simon Hedaux - The Retail Transformation Show with Oliver Banks


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