Advertising and media networks show high growth potential and large margins. And some retailers are quickly expanding into this business opportunity to supplement their classic retail offerings. But is this a feasible strategy for the future? And is it right for all retailers or brands? To explore more, Oliver Banks joins retail thought leader, Ricardo Belmar, to discuss the opportunities and threats of this new business model.
Listen to this episode to hear Oliver and Ricardo discuss:
- What we mean by media networks.
- The evolution of paid product placement from store to ecommerce, and back.
- Which big risks you should be aware of before moving to an ad-based business model.
- And if live streaming will play more of a part in media networks.
Show notes are at www.obandco.uk/214.
