190: The Livestream Shopping Operating Model

Livestream shopping presents a big opportunity – but there are many aspects to consider. From the technical set-up of the livestream platform, to key skills for the host or presenter. But also managing a number of cross-functional interactions and making the most of loads of data too. Oliver Banks lays out key considerations as you define your livestream shopping operating model.

Listen to this episode of the Retail Transformation Show to discover:

• Key decisions that you must answer as you develop your livestream operation and proposition.
• Important interactions with the wider business and operating model.
• Process, people and technology factors as you build your livestream operating model.

Define your operating model with Oliver Banks

Don’t build your operating model by chance, hoping that you factor in the important decisions and elements. Instead, work with an operating model expert from OB&Co, or Oliver Banks himself.

Reach out to discuss the options by emailing oliver.banks@obandco.uk or messaging Oliver Banks on LinkedIn.

Additional podcast episodes to listen to

If you’ve not already listened to episode 189: How Livestream Shopping Is Changing Retail, then this is a must. Listen as Oliver Banks explores this exciting new channel. You’ll hear about Chinese livestreamers, the early adopters in the west plus considerations to help decide it this approach is right for your organisation or not.

In episode 175: Embracing Ecommerce Metrics, Ben Salmon joins Oliver Banks to explore how you can build maturity in your metrics. Ecommerce can be a fantastic inspiration for what metrics and types of data and measurement can be used to trade livestream shopping more effectively.

And finally, listen to episode 117: Are Retail Operating Models Dead? In this episode, you’ll discover why agility is important now and key considerations as you embark of defining your operating model.