298: Flagship Stores: Strategic Play Or Vanity Project

Flagship stores are incredible shops – the epitome of excellence and offering customers a fantastic shopping experience. But they can be excessively lavish and hugely costly with no expense spared in a bid to worship the brand. In this episode, join Oliver Banks and consider if flagships are a viable strategic approach for you and your brand, or if they’re an expensive vanity project, wasting precious time, money and attention.

Listen to this episode of the Retail Transformation Show to hear:

• Discover the strategic benefits and potential drawbacks of flagship stores.
• Learn from real-world examples of successful flagship stores and their unique approaches.
• Understand the considerations for integrating flagship stores into your broader retail strategy.

Defining your flagship strategy with OB&Co

If you’d like to consider how flagship stores could and should work with your broader retail business, reach out to Oliver and the OB&Co team to explore the opportunities and approaches.

📧 Email on oliver.banks@obandco.uk

🔗 Connect with Oliver Banks on LinkedIn and send a message.

Additional episodes of the Retail Transformation Show to listen to next

Firstly, making a flagship store a destination is about creating positive expectations and designing positive memories to help the expectations spread. In episode 295: Shift Customer Experiences Into Memories, Oliver explores a new way to consider customer experience which would be well suited to creating the flagship store.

Innovation is often a focus for flagship stores in a bid to find something new and creative. Join Oliver in episode 177: Inspiring Innovation Across Your Organisation and discover the four questions to challenge what innovation means and learn the tips and approaches to inspire innovative thinking in the organisation.

The store of the future is a regular topic to consider alongside innovation. Back in episode 96: The Future Of The Store Of The Future, Omni Talk’s Chris Walton joined the show to explore what’s next for this classic approach for “hot housing” new ideas.