175: Embracing Ecommerce Metrics

The rise in ecommerce is well documented. But one of the key differences compared to physical shops is the volume of data available. And understanding how to analyse the data and draw actionable insights will be key. In this episode, Ben Salmon, co-author of “Your Number’s Up”, joins to explore how you can embrace digital retail and drive growth through your ecommerce metrics.

Listen in to this episode to discover:

• How to diagnose your digital performance.
• How to engage senior leaders and other stakeholders across the organisation.
• And a key way to understand which metrics to start with.

 

Introducing Ben Salmon

Ben is the co-author of “Your Number’s Up” a book focused on ecommerce measurement for direct to consumer brands. He previously held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, Pitney Bowes Software. Also, he’s led the data charge at big agencies like RAPP and DDB.

Now he works directly with clients who want to take control, by identifying where to best focus efforts to help them grow rapidly. How? He bridges data, technology and marketing with commercial and common sense thinking.

Connect with Ben Salmon on LinkedIn.

Find our more about Ben’s book, which he co-authored with Peter Abraham, Tim Shaw and Jessica Hopkins: Your Number’s Up!

Additional episodes of the Retail Transformation Show to listen to

If you enjoyed this episode, then be sure to check out these other podcast episodes.

Firstly, listen to episode 120: Understanding Data and Data Science featuring Ian Shepherd. In this episode, you’ll hear how you can simplify the lingo around data science in order to make the most of your data.

Secondly, in episode 124: How To Be A Data Driven Retailer, you can discover why it’s hard to be data driven and what you can do about it.

Next, check out episode 160: Stores Vs Online: Which Is Best? In this episode, Oliver Banks explores how you can decide which is the perfect retail channel.

And finally, if the brief mention of returns wasn’t enough, then episode 149: The Retail Returns Conundrum is for you. Here, Oliver Banks explores retails’ returns problem and shares ideas about what you can do to minimise the impact.