Amazon launched Rufus as its virtual shopping assistant, using Gen AI to support customers as they browse the ecommerce site. But is this a sign of the future of retail or just another chatbot? Join Oliver Banks as he reviews how Rufus performs and considers the longer term opportunities of this technology. Learn about the good and the bad of this initiative and decide if you think this could be an initiative that stands the test of time.
Listen to this episode and discover:
- Whether Rufus is biased to pushing Amazon brands and products.
- Why Amazon still has work to do.
- Which new development is most surprising and why.
Additional podcast episodes to listen to next
In episode 224: 10 Thoughts On AI In Retail, Oliver shares his thinking about how the advent of AI will evolve the retail market.
Then, Technology Director Holly Steele joins in episode 267: The Art And Science Of Retail Technology, exploring some of the opportunities and challenges with new technologies.
And finally, consider some of the weaknesses of relying on technology as the backbone for your business by tuning into episode 304: The Fragile Digital World: Lessons From The CrowdStrike Outages. Could an overreliance on AI result in similar challenges for companies in the future?
