234: Thriving In Social Commerce (part 2)

Dive into the rapidly evolving world of social commerce and dissect the fascinating fusion of social media and online shopping that’s changing the retail game. Social commerce is growing, especially with younger demographics who are embracing it more than ever. So leveraging social media platforms can lead to unprecedented opportunities for retailers. Understanding the role of social commerce in your overall retail strategy becomes increasingly important. Join Oliver Banks and learn how to excel in social commerce by tapping into its potential and addressing the challenges it presents.

Listen to this podcast episode to hear:

• The growing opportunities social commerce presents for retailers
• How video content and customer communities help drive audience and customer engagement.
• Why recommendations present a massive opportunity for social commerce.
• The key considerations and conversations for successfully integrating social commerce into your retail strategy

 

 

Digital or virtual influencers

In the episode, Oliver highlights the opportunity that different types of influencers have to play. Digital influencers, also known as virtual influencers, are computer-generated characters designed to resemble real people. These digital personas have gained popularity on social media platforms, amassing surprisingly large followings and partnering with brands for promotional campaigns. Bridging the gap between reality and the digital world, virtual influencers offer a unique and innovative approach to influencer marketing.

Some of the most popular virtual influencers on Instagram include:

Lil Miquela (@lilmiquela) – Lil Miquela shares her adventures as a digital model and musician, often featuring collaborations with renowned fashion brands and artists. She even has a name for her fans: Miqaliens.

Shudu Gram (@shudu.gram) – As the world’s first digital supermodel, Shudu Gram stuns with her striking beauty and elegance, sharing breathtaking high-fashion photoshoots and artistic visuals.

Noonoouri (@noonoouri) – Noonoouri captivates her audience with her cartoony appearance, posting about high-end fashion, beauty, and her globe-trotting adventures while collaborating with luxury brands.

Additional podcast listening

If you enjoyed this episode, be sure to check out the first part in episode 233: Thriving In Social Commerce (part 1).

Livestreaming is an important part of social commerce. Listen into episode 189: How Livestream Shopping Is Changing Retail. There are plenty of other livestreaming episodes in the podcast archives too, including episode 190: The Livestream Shopping Operating Model and episode 202: Immersive Video To Engage Customers featuring Firework’s Jason Holland.

Also listen to episode 228: What Customers Want In 2023 with Capgemini’s Lindsay Mazza.

And finally, social media and social commerce will require careful use of metrics, like ecommerce does. To learn more about how to successfully manage metrics, listen to Ben Salmon in episode 175: Embracing Ecommerce Metrics.