Consumers continue to evolve and priorities change. Capgemini’s recent research discovers how 11,000 people from many different countries feel and where their priorities lie. In this episode, hear from Capgemini’s Global Retail Lead, Lindsey Mazza, about what customers want in the current market and what retailers can do to meet this demand.
Listen to the episode now to hear:
- Valuable insights into the current state of retail, including the challenges and opportunities facing consumers and businesses in 2023.
- Why cost reduction and operational efficiency are critical – and why it doesn’t work in the same way as past cost-cutting efforts.
- How to leverage data to understand your customers and create more targeted marketing strategies.
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Introducing Lindsey Mazza
Lindsey Mazza is the Global Retail Lead at Capgemini. As a thought leader and subject matter expert, she specialises in customer-centric omnichannel commerce and innovation. With 20+ years of extensive experience in retail supply chains, she leads clients’ digital transformation in analytics-enabled integrated planning and implementation. She serves clients across many retail sectors, including fashion, apparel, footwear, personal care, grocery and mobility.
Lindsey has experience working on diverse accounts, including Ahold, Delhaize, Carters’, Bath and Body Works, Gap, Loblaw, AT&T, Brookshire Grocery and more. She has developed integrated category merchandise planning and assortment planning processes that support the annual strategic plans of the client, such as predicting consumer demand, reducing inventory costs and increasing sales and profit. Additionally, Lindsey is the creator and lead for Capgemini’s Smart Retail Planner solution.
Find Lindsey Mazza on LinkedIn.
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided by its purpose of unleashing human energy through technology for an inclusive and sustainable future. With 360,000 team members in more than 50 countries, it has a strong 55-year heritage and deep industry expertise. Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fuelled by the fast-evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms.
Learn more about Capgemini.
About the reseach: What Matters To Today’s Consumer
Consumers worldwide are feeling the impact of rising food and energy prices. As we move from the shadow of the pandemic and the cost-of-living crisis begins to take hold, new pressures impact consumer decisions about where and when they shop and what they buy. Capgemini Research Institute’s new report examines the evolving consumer behaviours resulting from these pressures and experiences.
To understand the key themes, Capgemini conducted a global survey of more than 11,000 consumers over the age of 18. The scope covered 11 countries: Australia, Canada, France, Germany, Italy, Japan, the Netherlands, Spain, Sweden, the UK, and the US. More details about demographics are in the report.
Read What Matters To Today’s Consumer 2023.
More episodes of the Retail Transformation Show to listen to
If you enjoyed this episode, check out these other episodes. Firstly, in episode 225: Transforming Ranging And Curation, hear from merchandising expert, Liza Amlani. In particular, Liza and Oliver touch on how technology and AI can transform this essential retail skill.
Next, in episode 223, Oliver talks with ChatGPT about AI And The Future Of Retail. Discover what an AI thinks of the role and benefits that it can play. And you’ll also hear which aspect the retail industry is not really considering at present.
And finally, in episode 219: Retail Trends And Themes For 2023, Oliver Banks shares 7 key themes for the year. And the changing consumer and cost challenges are of course featured here too. Listen in to check out all of the themes and what you can do about them.