252: The Rise Of Resale And Recommerce

The resale market is fast becoming a key segment in retail, driven by shifting consumer trends. Dive into its value for businesses and the planet, its role in the circular economy, and practical integration tactics. Join Oliver and Recurate’s co-founder, Adam Siegel, for an exploration of modern recommerce, preloved and resale.

Listen to this podcast episode and hear:

• The growing significance and evolution of the resale market in today’s retail landscape.
• Which niches and categories recommence excels in.
• How businesses are avoiding cannibalising their core market – and even growing their new product sales!
• Ways of educating and communicating with customers to source preloved items plus attracting prospective buyers.

 

Introducing Adam Siegel

Adam Siegel is the Co-Founder of Recurate, a branded resale service that works with over 40 retailers and brands, including Michael Kors, Frye, Moosejaw, Steve Madden, Christy Sports, Mara Hoffman, and more.

He was formerly the SVP of Innovation & Sustainability at the Retail Industry Leaders Association (RILA), where he facilitated collaborations on many pressing industry challenges, including the circular economy.

Find out more about Recurate.

Email Adam Siegel on adam@recurate.com.

Or follow Adam Siegel on LinkedIn.

Adam mentioned examples of Recurate powered resale platforms. Check these out (and be sure to look out for how they are branding this in line with their main purpose and category leadership!).

• Moosejaw ReTrail
• SteveMadden.com Rebooted
• Michael Kors PreLoved

Additional podcast episodes to listen to next

If you’d like to dive deeper into this topic, try listening to episode 136: Understanding The Circular Economy, featuring Karen Bendell. The circular economy is often misunderstood and continues to be shadowed by greenwashing and other excessive marketing hype to rise the sustainability wave. Circular economy expert, Karen Bendell, helps cut through the confusion.

Resale is a major trend in retail right now and it’s one of the leading new business models inspired by sustainability. Join Oliver and check out the other new models in episode 181: 6 New Business Models Driven By Sustainability.

In fact, resale was one of Oliver’s key trends for 2023. Check out the others in episode 219: Retail Trends And Themes For 2023.

Finally, as discussed in the episode with Adam, resale has impacts and opportunities against your current range, so curation becomes increasingly important. Merchandising expert Liza Amlani joins for episode 225 – Transforming Ranging And Curation.