Many retail sectors have seen huge disruption in recent years. However, the home improvement and garden sectors have been less impacted than other areas of the retail industry. Home improvement expert, Steve Collinge, MD of the Insight Retail Group, explores how this sector has changed and previews how disruption could significantly shift everything in just a few years. And it all stems from understanding what your customers are trying to achieve.
So, listen to this podcast episode of the Retail Transformation Show to hear:
- What has been changing in the home improvement and garden market.
- Why this sector could be significantly disrupted in the next 5 years (and what we will be looking back at and laughing about).
- How you can shift your perspective on the proposition that you’re providing with your customer.
- And much more.
Introducing Steve Collinge
Steve Collinge is an expert in the home improvement and gardening sector. He is a keynote speaker, influencer and commentator. As the Managing Director of the Insight Retail Group and Executive Editor at Insight DIY, Steve has a brilliant understanding of the sector and how customers shop with home improvement and garden retailers.
His entire career has been spent in the DIY & gardening industry. He’s held senior roles with ICI Dulux, LG Harris, Spear & Jackson, Cuprinol and Akzo Nobel.
Connect with Steve Collinge on LinkedIn.
Also, follow Steve Collinge on Twitter @InsightDIYSteve.
Introducing the Insight Retail Group
Steve is Managing Director of the Insight Retail Group (IRG), a market intelligence agency, specialising in the home improvement retail market.
Also, IRG owns and runs Insight DIY, the market-leading news and intelligence website for the home improvement and gardening sectors. They deliver breaking news, essential market intelligence, in-depth analysis, insight and commentary on the category. In addition, they help overseas retailers, suppliers, investors, industry analysts and companies to understand the UK home improvement market.
Finally, IRG also operate several brands which track prices and competitive proposition – including for kitchens and bathrooms plus windows and doors.
Find out more at insightdiy.co.uk.
Share your thoughts on social media
What were your key takeaways from this episode? How could you start serving your customers through an end to end “project?”Or what questions do you have from this episode?
Do let me know, I’d love to hear your thoughts and reflections after listening. Reach out and connect with me: Oliver Banks on LinkedIn. Or on Twitter @ollie_banks.
More podcast episodes for you
If you enjoyed this episode, you may also enjoy:
Episode 68: How To Win Customers (part 1) and episode 69: (part 2) which explore how you can focus on your customers in today’s highly competitive market. These episodes were mentioned during the conversation.
Episode 51: Why Are Retailers Facing Adversity? This looks at some of the major disruptive elements that have hit retail in recent years.
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