Successful transformations require clarity and progress. However, contradictions occur that can add confusion and prevent progress as there is no clear right answer. In turn, the transformation can stall. Discover the key contradictions that exist in the retail marketplace today. And learn how you can define these for your own situation. In this podcast, Oliver Banks explores retail’s big contradictions and how you can overcome these tough problems.

So, listen to this podcast episode of the Retail Transformation Show to discover:

  • Examples of the key contradictions in retail today.
  • What is the keyword to look out for to spot contradictions?
  • And learn the useful mindset that can help you drive forward.



Get in touch with Oliver

If you’d like to reach out to discuss how to progress your retail transformation, then reach out by email to

And if you’ve not already connected with Oliver Banks on LinkedIn, then please do so.

Retail Transformation Live replays

As mentioned in the show, this session was based from one of the sessions that Oliver Banks held at Retail Transformation Live 3 in July 2021. Retail Transformation Live is the virtual event to help you transform retail. But, good news, you can still watch the replays. Grab your free spot at RetailTransformation.Live/Event.

Further podcast episodes of the Retail Transformation Show

If you enjoyed this episode then do check out past episodes. In fact, there are plenty of other amazing episodes to check out. But to help you get started, here are 3 fab episodes to follow on from this one.

Firstly in episode 133: What’s Happening In Retail Technology, Miya Knights shared a big contradiction. There are a lot of amazing technologies in the market right not – BUT it’s the older technologies that are delivering big value right now.

133: What's Happening In Retail Technology with Miya Knights - The Retail Transformation Show with Oliver Banks

Then, in episode 118: The Agile Stores Manifesto, the CEO of Quorso, Julian Mills, joined for an interesting conversation. The Agile Stores Manifesto is similar to the Agile Manifesto which recognises the contradictions that fit in retail ops right now.

118: The Agile Stores Manifesto with Julian Mills - The Retail Transformation Show with Oliver Banks

And finally, take a listen to episode 113: Disruptive Thinking For A Volatile World. Here, Dr Jackie Mulligan explores the how you can explore contradictions to help you plan for the future.

113: Disruptive Thinking For A Volatile World with Dr Jackie Mulligan - The Retail Transformation Show with Oliver Banks


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