Many retailers are exploring adding or evolving services to help them evolve their business. And professional service businesses like hairdressers, beauty salons and restaurants have excelled and grown, taking up space in former retail units. To help us learn how you can excel with services, hear from Freddie Banks, Global Deputy General Manager for Kérastase, part of the L’Oreal Group. This is part of the Bunch Of Bankses mini-series where the host, Oliver Banks speaks to other insightful and interesting people named Banks – and this one is a bit of a special episode! Listen now to find out why.

This episode of the Retail Transformation Show podcast will:

  • Give you a different source of inspiration for innovation.
  • Identify the key trait of high service industries.
  • Defining the “did you know” element of engaging customers.
  • Explore key transformational elements in the professional services sector.


Introducing Freddie Banks

Freddie Banks is the Global Deputy General Manager for Kérastase, part of the L’Oreal Group, looking after their business operations across the Globe. Previously he was the UK & Ireland General Manager for industry leading brands L’Oreal Professionnel Paris and Kérastase.

Freddie has 14 years experience in the Beauty industry, working in the L’Oreal Group hand in hand with hairdressing professionals across the UK & Ireland. He is passionate about leadership and motivating all others around him, with a rich experience in the professional industry.

Connect with Freddie Banks on LinkedIn.

Additional episodes of the Retail Transformation Show to listen to

If you enjoyed this podcast episode, here are 3 additional episodes to help you dive deeper.

First up, another episode from the Bunch Of Bankses series. In episode 163: Learning To Have Conversations That Matter, Lou Banks explored this critical skill that will be important, not only for your transformation but also for consultative selling strategies too.

163: Learning To Have Conversations That Matter with Lou Banks - The Retail Transformation Show with Oliver Banks

Then in episode 154: Avoiding Frontline Burnout, Liam O’Meara joined. He highlighted the opportunities of training and education to alleviate the pressure and strains that burnout can bring.

154: Avoiding Frontline Burnout with Liam O'Meara - The Retail Transformation Show with Oliver Banks

And finally, listen to episode 59: Creating Memorable Experiences. In this one, Oliver Banks researches and understands how you can consider how the brain works and forms memories to be able to cater your experiences to this.

059: Creating Memorable Experiences - The Retail Transformation Show with Oliver Banks



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