172: Exploring What The Metaverse Means

The metaverse has exploded into our lives and it will drive innovation and disruption. But a big question still remains – what is the metaverse? It leads to contradictions of opinion and confusion about the opportunities and threats it presents. Join retail transformation specialist, Oliver Banks, and explore what the metaverse is and what it means for retail and life in general.

So, in this podcast episode, you’ll learn about:

• What the metaverse is – and a more basic conceptual way of thinking about it.
• The opposing views and contradictions that exist around the metaverse.
• The challenges that the metaverse brings to life.
• And what you need to do to start considering how the metaverse fits in your strategy.

Get in touch with Oliver Banks

If you’d like to get in touch with Oliver Banks to share your thoughts or continue the conversations, you can do this:

By email – oliver.banks@obandco.uk

On LinkedIn – connect with Oliver Banks.

Or on Twitter – follow @ollie_banks.

Additional podcast episodes from the Retail Transformation Show.

If you enjoyed this episode, there are plenty of other fantastic episodes to press play on next. Here are three to whet your appetite.

Firstly, in episode 157: The Collision Of Gaming And Retail, Hilmar Pétursson of CCP Games (the company behind EVE Online) joined. This is a fascinating discussion if you’re not too familiar with massive online multiplayer games.

Next, check out episode 155: Reinventing Digital Shopping. So in this episode, Oliver Banks explores an evolution of ecommerce. And this one is inspired by “The Etsy House” – which itself could be described as the start of a mini metaverse.

And finally, listen to metaverse expert, Cathy Hackl, in episode 128: AR, VR And Retail In The Metaverse. Cathy is a leading voice on this topic and we discuss everything from bringing these experiences into physical retail locations through to out-of-this-world opportunities. Literally! Enjoy listening.