176: Being The Best Omnichannel Retailer

Omnichannel retail has been a major trend for years now. But it’s something that some retailers still struggle with. And there is no clear-cut best example of omnichannel retail. In this episode, retail transformation expert, Oliver Banks, explores why this is. Plus, you’ll hear the 5 key components to focus on to make you the best omnichannel retailer out there.

Listen to this episode to discover:

• Examples of great omnichannel retailers.
• What should you focus on first as you start to improve your omnichannel journey.
• The 5 key components of becoming the best omnichannel retailer.

 

 

Get in touch with Oliver Banks

Get in contact with Oliver Banks. Share your best examples of omnichannel retail. Or reach out to see how to work together in defining your ideal operating model and delivering the transformation to become more profitable and relevant.

Email Oliver on oliver.banks@obandco.uk.

Or connect with Oliver Banks on LinkedIn.

Further episodes of the Retail Transformation Show to listen to.

Firstly, start by listening to episode 126: The Complexity Of Omnichannel Retail which explores the extent of the different channels. When you begin to realise the full extent of the number of channels, and therefore the number of “seams”, there is a lot to think about when it comes to omnichannel retail.

Next, you may enjoy episode 155: Reinventing Digital Shopping. This episode was inspired by The Etsy House and explores how digital shopping will expand and develop, including blending channels.

And in episode 173: Designing Omnichannel Journeys, Red Ant CEO, Sarah Friswell joined to explore how you can define your omnichannel journeys and propositions.

Finally, listen to the 2-part conversation with Tim Mason in episode 30: Winning At Omnichannel Retail (part 1) and episode 31: (part 2). Tim Mason was former deputy CEO at Tesco and a key architect in bringing Tesco Clubcard and Tesco.com into existence.