198: How Semiotics Can Boost Retail Sales

Visual elements are hugely important for retailers and brands. But the signs and symbols that we use are not always considered, especially outside of the marketing functions. To help uncover the opportunities, semiotics expert, Dr Rachel Lawes, joins to explain how you can boost sales and provide a better and more coherent customer and colleague experience too.

Listen now and you’ll learn:

• What semiotics is and why it’s around us all of the time.
• How it can squeeze a little extra from your business.
• Why you might want to think more about simulations.

 

 

Introducing Dr Rachel Lawes

Dr Rachel Lawes is one of the leading figures in semiotics. She is a social psychologist and  specialises in the interface between individuals, culture and brands.

She has collaborated with the Market Research Society (MRS) and taught the Advanced Qualitative Methods Masterclass for over ten years. Previously, she was also a Principal Lecturer in Marketing at Regent’s University London.

Rachel Lawes has worked on brand strategy and consumer insight projects with major global brands including: Unilever, P&G, Kraft, Nike, Diageo, Tesco and The Discovery Channel.

She is the author of Using Semiotics In Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales, published in 2022. Also, in 2020, she wrote and published Using Semiotics In Marketing.

Follow or connect with Rachel Lawes on LinkedIn.

Find out more about Rachel’s services on Lawes-Consulting.co.uk.

Further podcast episodes to listen to

To learn more, listen to episode 191: How Story Opens Retail’s Great Adventure with B. Earl, a comic book writer and story expert. Semiotics can help tell your story in a visual way and connect the different elements together.

Semiotics will also become increasingly important as metaverse initiatives and experiences grow. So, to learn more about this emerging trend, listen to episode 172: Exploring What The Metaverse Means. This episode explores what the metaverse means and where it’s going.

And finally, in episode 157: The Collision Of Gaming And Retail join Hilmar Pétursson, CEO of CCP Games, known most for their flagship game, EVE Online. In this one, you’ll hear a great example of how the simulation and gaming elements bring a much deeper playing experience than you might expect.