202: Immersive Video To Engage Customers

202: Immersive Video To Engage Customers

Livestreaming and shoppable videos are among the fastest-growing channels in retail right now. But, bringing content and commerce together in an engaging way for consumers can seem daunting. With people, process and technology considerations, it’s important to...
199: The Changing Role Of Store Colleagues

199: The Changing Role Of Store Colleagues

Store colleagues or associates represent both a major investment and key point of difference. But the role of people in stores had changed significantly in recent times and continues to do so. To help us understand more, Nikki Baird, VP of Strategy for Aptos, joins to...
198: How Semiotics Can Boost Retail Sales

198: How Semiotics Can Boost Retail Sales

Visual elements are hugely important for retailers and brands. But the signs and symbols that we use are not always considered, especially outside of the marketing functions. To help uncover the opportunities, semiotics expert, Dr Rachel Lawes, joins to explain how...

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