171: Letting Avatars Guide Your Transformation

All companies feel they are customer centric. And we’re full of data about customers. But how useful is that to guide strategy and change initiatives? And do you and your wider team know that they can to do win and delight customers? Digital Transformation Influencer, Howard Tiersky, joins to explain how avatars, persona and ideal customer profiles can help to guide your transformation.

Listen to this podcast episode to discover:

• Why customer personas or avatars are essential to remain relevant.
• How to balance fact and fiction when creating your avatars.
• How to let your avatars guide your transformation and strategy.

 

Introducing Howard Tiersky

Howard Tiersky is President and Founder of FROM, The Digital Transformation Agency. For 25 years, he has helped the world’s largest brands and consumer-facing businesses to navigate digital transformation. He works with leaders in organisations to grow revenue across digital channels. And he’s helped define seamless customer journeys that resonate with today’s always-on, hyper-connected , digital customer.

In addition, Howard has been one of the top 10 digital transformation influencers by companies like IDG and Enterprise Management 360.

Plus, he’s the author of Winning Digital Customers: The Antedote To Irrelevance.

Find out more about the book at WinningDigitalCustomers.com and download the 1st chapter.

Discover more about From at From.Digital or connect with Howard on LinkedIn.

Additional podcast episodes to listen to next

If you enjoyed this conversation, there are many others to listen into too. Here are 4 to get you started:

Try listening to the 2-parts of conversations with fellow Top Retail Influencer, Steve Dennis. In episode 83: Being Remarkable In Adversity (part 1) and episode 84: (part 2), you can discover more tips and tactics to avoid becoming irrelevant.

Next, in episode 101: Why Have A Purpose (And How To Find It), James Bolle explores why purpose is so important. And helps to explain what purpose actually is and how to best harness it.

And finally, in episode 166: Learning From The Service Led Industry, Freddie Banks joined the podcast. As part of the “Bunch Of Bankses” mini series, you’ll hear insights from outside your industry or category, and put them into action.