227: Enhancing Your Customer Ecosystem

As the retail market continues to evolve, it’s critical to think more about ecosystems, specifically from the customer’s point of view. In this episode, discover what an ecosystem is and great examples of retailers that are using this approach. Podcast host Oliver Banks explores how you can define and design your owned ecosystem, your relationship ecosystem and how you can look to expand your ecosystem, including following high-margin opportunities.

Listen to this episode and discover:

• Examples of the different aspects of your customer ecosystem.
• Key considerations when designing your customer ecosystem.
• What is essential to bring your ecosystem into reality.

Connect with Oliver Banks

Discuss your customer ecosystem and how you can define, design and develop yours further. Email oliver.banks@obandco.uk or message Oliver Banks on LinkedIn.

Additional episodes to listen to next

If you enjoyed this episode, do check out the other episodes in the Retail Transformation Show archives.

Explore more about the owned ecosystem

Omnichannel retail is a big trend as consumers increasingly shift their shopping habits. Episode 126: The Complexity Of Omnichannel Retail explores the why omnichannel is complex and how you can get your head around it.

In episode 176: Being The Best Omnichannel Retailer, Oliver explores the 5 key components to focus on to make you the best omnichannel retailer out there. And discover what you should focus on first.

And Liza Amlani joined in episode 225: Transforming Ranging And Curation. Your product offering is a key part of the owned ecosystem and Liza expertly explains how you can focus on getting the right range and product development.

Explore more about the relationship ecosystem

Retail influencer Michael LeBlanc joined to explore episode 179: How Influencers Are Changing Retail. Discover what’s working well with using influencers and how to develop a great working relationship between influencer and retailer.

Also listen to episode 205: Listening To Your Customers To Transform CX with TruRating’s Brian Dennis. Customer experience drives loyalty but understanding what customers think and feel is hard. Market research surveys don’t always give sufficient information on what’s working and what’s not. In this episode, discover how you can learn more directly from your customers.

Explore more about expanding your ecosystem

Retail media networks are one of the main trends that many retailers are exploring and experimenting with. Join retail influencer Ricardo Belmar for episode 214: The Evolution Of Retail Ad And Media Networks and explore the opportunities and threats in this latest trend.

And finally, in episode 216: What To Learn From The Disruption Of 2022, Oliver Banks unpacks the complex and interconnected nature of the modern retail world.