147: Transforming Discovery In Retail (part 1)

With so much competition in retail, it has become harder to stand out in the sea of sameness. But the discovery phase remains a major opportunity to transform how you convert your browsers into buyers. In the first of this two-parter, Oliver Banks explores the questions to ask yourself that will show you the way to transform discovery in retail.

Listen to this episode of the Retail Transformation Show to discover:

• Why it’s important to ask yourself the basic questions.
• How to blend the art of visual merchandising with science.
• And what you need to ask colleagues about discovery.

And remember to look out for the following episode too, number 148, where we’ll be diving into more discovery, including online shopping aspects as well as the omnichannel opportunities for discovery.

Additional episodes of the Retail Transformation Show to listen to

If you enjoyed this episode of the Retail Transformation Show, then take a listen to these episodes.

Firstly, in episode 126: The Complexity Of Omnichannel Retail, you can explore the aspects that make omnichannel a hard challenge for retailers. And this includes the vast range of channels – all in 1 breath.

Next, in episode 77: Transformation In Home Improvement, Steve Collinge joined to explore the opportunities of approaching ranging and merchandising with a “project mindset”. And the opportunities that this presents – both to the retailer and the customer.

Also take a listen to episode 68: How To Win Customers (part 1) and episode 69: (part 2). In these episodes, the founders of Uncrowd, Richard Hammond and Rocky Howard join to discuss how to balance friction and reward to get into your customer’s heads.

And finally, in episode 146: The Future Of Department Stores, Cate Trotter from Insider Trends helps explore a potential future for this large scale retailer.