238: Reflections And Themes From Shoptalk Europe 2023

During Shoptalk Europe 2023 in Barcelona, industry leaders converged to explore the key themes shaping the retail landscape – both directly on stage and indirectly in conversation or based on repetitive themes. The event threw a spotlight on the value of a test-and-learn approach, the growing impact of Gen Z, the questionable relevance of the metaverse, the potential of AI, and the ever-present complexity of retail transformation. Join Oliver Banks in this episode as he unpacks these themes, offering a critical reflection on the dynamic retail landscape and how these evolving trends could influence your business strategy and instigate transformative change.

Listen to this episode to:

• Explore the value of a test-and-learn approach and understand why this mindset is more crucial than ever in the dynamic retail sector.
• Delve into the world of Gen Z and consider the potential pitfalls of treating this demographic as a homogenous group.
• Dive deeper into the two buzzwords that have dominated recent retail conversations: the Metaverse and AI. Learn how you can effectively monitor and leverage these technologies for your business.
• Discover the factors that lead to the enduring complexity of retail transformation. And find out how you can get involved in a way to change this.

 

 

Reach out to Oliver Banks

Explore how our Accelerator and Navigator services can help unlock and deliver the value in your retail transformation initiatives.

Discover how you can join the beta group for Oliver’s upcoming book, Driving Retail Transformation.

Email oliver.banks@obandco.uk or message Oliver Banks on LinkedIn.

Additional episodes of the Retail Transformation Show podcast

In this podcast, Oliver references several other episodes. Be sure to check out the other episodes in the archives too.

Firstly, experienced retailer, Ian Shepherd, joined in episode 45: Reinventing Retail For The New Normal (part 1) and episode 46: (part 2). Test and learn was a key enabler to change and transform based on Ian’s experience. Listen in and hear more about the factors shifting the retail landscape.

Customers are always close to our hearts, but sometimes it can be difficult to know what’s really important, with many potential factors involved. In episode 68: How To Win Customers (part 1), Uncrowd founders, Richard Hammond and Rocky Howard share how you can learn more about your customers, including why demographically diverse customers may in fact be similar. And the conversation continues in episode 69: (part 2).

The metaverse was often misunderstood in 2022, despite the hype. Take another look at this in episode 172: Exploring What The Metaverse Means. You might also enjoy hearing from metaverse expert Cathy Hackl in episode 128: AR, VR And Retail In The Metaverse.

EVE Online is a massive, online multiplayer game. You are a spaceship pilot and can interact with other gamers across the universe. CEO Hilmar Peterson joins in episode 157: The Collision Of Gaming And Retail to share a fascinating look at how games and retail are converging and can learn from each other.

AI has been a huge topic. So in episode 223: AI And The Future Of Retail ChatGPT joins as a podcast guest to explain more about the opportunities and threats. Then join Oliver Banks again for episode 224: 10 Thoughts On AI In Retail.

And finally, Oliver mentions his upcoming book, Driving Retail Transformation. Learn more about the book and the beta reading group in episode 237: How To Drive Retail Transformation.